supabase / supabase / 28172928260

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github

feat(studio): add creation funnel telemetry (#47291)

## Summary

Adds frontend funnel telemetry to the organization-creation and
project-creation flows in Studio, so each is measurable as a funnel
(form exposed → completed) entirely from frontend events. Feeds the KPI
3 FE Benchmark Friction dashboard. Org creation had zero frontend funnel
events before this (only a backend event that fires across every
surface), and project creation had no clean form-view impression.

## Changes

- Define `organization_creation_form_exposed`,
`organization_creation_completed`, and `project_creation_form_exposed`
in the telemetry constants.
- Fire `organization_creation_form_exposed` when the new-org form
renders, gated on the profile resolving so pre-auth redirects are not
counted. Fire `organization_creation_completed` from the create success
callback, covering both the free and the paid pending-payment-intent
paths, attaching the new org slug as the organization group.
- Fire `project_creation_form_exposed` once the org and the
create-project permission have resolved, so it anchors on the form being
visible rather than the route loading. Project completion reuses the
existing client-side success event, so no duplicate completion event was
added.

## Notes

I chose exposed → completed over exposed → submitted. The org slug only
exists after the create API resolves, so the completion event is the
only org-funnel event that can carry the organization group; a
submit-time event cannot, which would break org-level segmentation. A
pageview is not a sufficient exposure anchor either: pageview capture is
off, and the manual pageview fires on route change before the form is
interactive (pre-auth redirect, async permission load, the no-org
redirect).

The `completed` verb follows the repo's approved-verb list
(`.claude/skills/telemetry-standards`); the repo previously migrated
`branch_merge_succeeded` to `branch_merge_completed` for the same
reason.

## Testing

Tested on t... (continued)

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