2b1a9e315a7ae62fe6dace4f940feece15c4f30f

Committed 15 Oct 2025 08:29PM UTC coverage: 53.315% (-0.01%) from 53.329%

Build # 2b1a9e315a7ae62fe6dace4f940feece15c4f30f

Build Type

push

github

Committed by

web-flow

Commit Message

Merge pull request #22646 from Yoast/enrico/improve-bottom-upsell

Improve bottom and sidebar upsells

Run Details

8447 of 15602 branches covered (54.14%)

Branch coverage included in aggregate %.

0 of 33 new or added lines in 3 files covered. (0.0%)

2 existing lines in 2 files now uncovered.

31965 of 60197 relevant lines covered (53.1%)

39672.88 hits per line

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0.0

/src/presenters/admin/sidebar-presenter.php

<?php

namespace Yoast\WP\SEO\Presenters\Admin;

use WPSEO_Shortlinker;
use Yoast\WP\SEO\Conditionals\WooCommerce_Conditional;
use Yoast\WP\SEO\Presenters\Abstract_Presenter;
use Yoast\WP\SEO\Promotions\Application\Promotion_Manager;

/**
 * Presenter class for the Yoast SEO sidebar.
 */
class Sidebar_Presenter extends Abstract_Presenter {

        /**
         * Presents the sidebar.
         *
         * @return string The sidebar HTML.
         */
        public function present() {
                $title = \__( 'BLACK FRIDAY | 30% OFF', 'wordpress-seo' );

                $assets_uri            = \trailingslashit( \plugin_dir_url( \WPSEO_FILE ) );
                $is_woocommerce_active = ( new WooCommerce_Conditional() )->is_met();
                $shortlink             = ( $is_woocommerce_active ) ? WPSEO_Shortlinker::get( 'https://yoa.st/admin-sidebar-upsell-woocommerce' ) : WPSEO_Shortlinker::get( 'https://yoa.st/jj' );

                \ob_start();
                ?>
                <div class="wpseo_content_cell" id="sidebar-container">
                        <div id="sidebar" class="yoast-sidebar">
                                <div class="wpseo_content_cell_title yoast-sidebar__title">
                                        <?php
                                        /* translators: %1$s expands to Yoast */
                                        \printf( \esc_html__( '%1$s recommendations for you', 'wordpress-seo' ), 'Yoast' );
                                        ?>
                                </div>

                                <div class="yoast-sidebar__product"
                                        style="background-color: <?php echo ( $is_woocommerce_active ) ? 'rgb(14, 30, 101)' : 'rgb(166, 30, 105)'; ?>;">
                                        <figure class="product-image">
                                                <figure class="product-image">
                                                        <img
                                                                width="64" height="64"
                                                                src="<?php echo ( $is_woocommerce_active ) ? \esc_url( $assets_uri . 'packages/js/images/woo-seo-logo-new.svg' ) : \esc_url( $assets_uri . 'packages/js/images/yoast-premium-logo-new.svg' ); ?>"
                                                                class="attachment-full size-full content-visible"
                                                                alt="Yoast SEO logo"
                                                                loading="lazy"
                                                                decoding="async"
                                                                fetchpriority="low"
                                                                sizes="(min-width: 1321px) 64">
                                                </figure>
                                        </figure>
                                        <?php
                                        if (
                                                \YoastSEO()->classes->get( Promotion_Manager::class )
                                                        ->is( 'black-friday-promotion' ) ) :
                                                ?>
                                                <div class="sidebar__sale_banner_container">
                                                        <div class="sidebar__sale_banner">
                                                                <span class="banner_text"><?php echo \esc_html( $title ); ?></span>
                                                        </div>
                                                </div>
                                        <?php endif; ?>
                                        <h2 class="yoast-get-premium-title">
                                                <?php
                                                        /* translators: %1$s and %2$s expand to a span wrap to avoid linebreaks. %3$s expands to "Yoast SEO Premium". */
                                                        echo ( $is_woocommerce_active ) ? \sprintf( \esc_html__( '%1$s%2$s %3$s', 'wordpress-seo' ), '<span>', '</span>', 'Yoast WooCommerce SEO' ) : \sprintf( \esc_html__( '%1$s%2$s %3$s', 'wordpress-seo' ), '<span>', '</span>', 'Yoast SEO Premium' );
                                                ?>
                                        </h2>
                                        <span>
                                        <?php
                                                echo ( $is_woocommerce_active ) ? \esc_html__( 'SEO that scales with your product catalog.', 'wordpress-seo' ) : \esc_html__( 'Now with Local, News & Video SEO + 1 Google Docs seat!', 'wordpress-seo' );
                                                echo '<ul>';
                                                echo '<li>' . \esc_html__( 'AI tools included', 'wordpress-seo' ) . '</li>';
                                                echo '<li>';
                                                /* translators: %1$s expands to "Yoast SEO academy". */
                                                \printf( \esc_html__( '%1$s access', 'wordpress-seo' ), 'Yoast SEO academy' );
                                                echo '</li>';
                                                echo '<li>' . \esc_html__( '24/7 support', 'wordpress-seo' ) . '</li>';
                                                echo '</ul>';
                                        ?>
                                        <p class="plugin-buy-button">
                                                <a class="yoast-button-upsell" data-action="load-nfd-ctb"
                                                        data-ctb-id="f6a84663-465f-4cb5-8ba5-f7a6d72224b2" target="_blank"
                                                        href="<?php echo \esc_url( $shortlink ); ?>">
                                                        <?php
                                                        if (
                                                                \YoastSEO()->classes->get( Promotion_Manager::class )
                                                                        ->is( 'black-friday-promotion' ) ) {
                                                                echo \esc_html__( 'Buy now for 30% off', 'wordpress-seo' );
                                                        }
                                                        else {
                                                                echo \esc_html__( 'Buy now', 'wordpress-seo' );
                                                        }
                                                        ?>
                                                        <span aria-hidden="true" class="yoast-button-upsell__caret"></span>
                                                </a>
                                        </p>
                                        <p class="yoast-price-micro-copy">
                                                <?php
                                                        echo \esc_html__( '30-day money back guarantee.', 'wordpress-seo' );
                                                ?>
                                        </p>
                                        <hr class="yoast-upsell-hr" aria-hidden="true">
                                        <div class="review-container">
                                                <a href="https://www.g2.com/products/yoast-yoast/reviews" target="_blank" rel="noopener">
                                                                <span class="rating">
                                                                        <img alt="" loading="lazy" fetchpriority="low" decoding="async" height="22"
                                                                                width="22"
                                                                                src="<?php echo \esc_url( $assets_uri . 'packages/js/images/g2_logo_white_optm.svg' ); ?>">
                                                                        <img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
                                                                                width="20"
                                                                                src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">
                                                                        <img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
                                                                                width="20"
                                                                                src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">
                                                                        <img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
                                                                                width="20"
                                                                                src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">
                                                                        <img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
                                                                                width="20"
                                                                                src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">
                                                                        <img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
                                                                                width="20"
                                                                                src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-half.svg' ); ?>">
                                                                        <span class="rating-text">4.6 / 5</span>

                                                                </span>
                                                </a>
                                        </div>
                                </div>
                        </div>
                        <div class="yoast-sidebar__section">
                                <h2>
                                        <?php
                                        \esc_html_e( 'Learn SEO', 'wordpress-seo' );
                                        ?>
                                </h2>
                                <p>
                                        <?php
                                        $academy_shortlink = WPSEO_Shortlinker::get( 'https://yoa.st/3t6' );

                                        /* translators: %1$s expands to Yoast SEO academy, which is a clickable link. */
                                        \printf( \esc_html__( 'Want to learn SEO from Team Yoast? Check out our %1$s!', 'wordpress-seo' ), '<a href="' . \esc_url( $academy_shortlink ) . '" target="_blank"><strong>Yoast SEO academy</strong></a>' );
                                        echo '<br/>';
                                        \esc_html_e( 'We have both free and premium online courses to learn everything you need to know about SEO.', 'wordpress-seo' );
                                        ?>
                                </p>
                                <p>
                                        <a href="<?php echo \esc_url( $academy_shortlink ); ?>" style="font-weight: 500" target="_blank">
                                                <?php
                                                /* translators: %1$s expands to Yoast SEO academy */
                                                \printf( \esc_html__( 'Check out %1$s', 'wordpress-seo' ), 'Yoast SEO academy' );
                                                ?>
                                                <span class="screen-reader-text">
                                                        <?php
                                                        /* translators: Hidden accessibility text. */
                                                        \printf( \esc_html__( '(Opens in a new browser tab)', 'wordpress-seo' ) );
                                                        ?>
                                                </span>
                                                <img
                                                        src='data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="10" height="9" viewBox="0 0 10 9" fill="none"><path d="M3.99951 1.49988H1.99951C1.44723 1.49988 0.999512 1.94759 0.999512 2.49988V7.49988C0.999512 8.05216 1.44723 8.49988 1.99951 8.49988H6.99951C7.5518 8.49988 7.99951 8.05216 7.99951 7.49988V5.49988M5.99951 0.499878H8.99951M8.99951 0.499878V3.49988M8.99951 0.499878L3.99951 5.49988" stroke="%230085ba" stroke-linecap="round" stroke-linejoin="round"/></svg>'
                                                        alt="" aria-hidden="true" width="10" height="9"
                                                />
                                        </a>
                                </p>
                        </div>
                </div>
                <?php
                return \ob_get_clean();
        }
}

1	<?php
2
3	namespace Yoast\WP\SEO\Presenters\Admin;
4
5	use WPSEO_Shortlinker;
6	use Yoast\WP\SEO\Conditionals\WooCommerce_Conditional;
7	use Yoast\WP\SEO\Presenters\Abstract_Presenter;
8	use Yoast\WP\SEO\Promotions\Application\Promotion_Manager;
9
10	/**
11	* Presenter class for the Yoast SEO sidebar.
12	*/
13	class Sidebar_Presenter extends Abstract_Presenter {
14
15	/**
16	* Presents the sidebar.
17	*
18	* @return string The sidebar HTML.
19	*/
20	public function present() {	×
21	$title = \__( 'BLACK FRIDAY \| 30% OFF', 'wordpress-seo' );	×
22
23	$assets_uri = \trailingslashit( \plugin_dir_url( \WPSEO_FILE ) );	×
24	$is_woocommerce_active = ( new WooCommerce_Conditional() )->is_met();	×
25	$shortlink = ( $is_woocommerce_active ) ? WPSEO_Shortlinker::get( 'https://yoa.st/admin-sidebar-upsell-woocommerce' ) : WPSEO_Shortlinker::get( 'https://yoa.st/jj' );	×
26
27	\ob_start();	×
28	?>
29	<div class="wpseo_content_cell" id="sidebar-container">	×
30	<div id="sidebar" class="yoast-sidebar">	×
31	<div class="wpseo_content_cell_title yoast-sidebar__title">	×
32	<?php	×
33	/* translators: %1$s expands to Yoast */
34	\printf( \esc_html__( '%1$s recommendations for you', 'wordpress-seo' ), 'Yoast' );	×
35	?>
36	</div>	×
37
38	<div class="yoast-sidebar__product"	×
39	style="background-color: <?php echo ( $is_woocommerce_active ) ? 'rgb(14, 30, 101)' : 'rgb(166, 30, 105)'; ?>;">	×
40	<figure class="product-image">
41	<figure class="product-image">
42	<img
43	width="64" height="64"
44	src="<?php echo ( $is_woocommerce_active ) ? \esc_url( $assets_uri . 'packages/js/images/woo-seo-logo-new.svg' ) : \esc_url( $assets_uri . 'packages/js/images/yoast-premium-logo-new.svg' ); ?>"	×
45	class="attachment-full size-full content-visible"
46	alt="Yoast SEO logo"
47	loading="lazy"
48	decoding="async"
49	fetchpriority="low"
50	sizes="(min-width: 1321px) 64">
51	</figure>
52	</figure>
53	<?php
54	if (
55	\YoastSEO()->classes->get( Promotion_Manager::class )	×
56	->is( 'black-friday-promotion' ) ) :	×
57	?>
58	<div class="sidebar__sale_banner_container">	×
59	<div class="sidebar__sale_banner">	×
60	<span class="banner_text"><?php echo \esc_html( $title ); ?></span>	×
61	</div>
62	</div>
63	<?php endif; ?>
64	<h2 class="yoast-get-premium-title">	×
65	<?php	×
66	/* translators: %1$s and %2$s expand to a span wrap to avoid linebreaks. %3$s expands to "Yoast SEO Premium". */
67	echo ( $is_woocommerce_active ) ? \sprintf( \esc_html__( '%1$s%2$s %3$s', 'wordpress-seo' ), '<span>', '</span>', 'Yoast WooCommerce SEO' ) : \sprintf( \esc_html__( '%1$s%2$s %3$s', 'wordpress-seo' ), '<span>', '</span>', 'Yoast SEO Premium' );	×
68	?>
69	</h2>	×
NEW 70	<span>	×
71	<?php	×
72	echo ( $is_woocommerce_active ) ? \esc_html__( 'SEO that scales with your product catalog.', 'wordpress-seo' ) : \esc_html__( 'Now with Local, News & Video SEO + 1 Google Docs seat!', 'wordpress-seo' );	×
73	echo '<ul>';	×
74	echo '<li>' . \esc_html__( 'AI tools included', 'wordpress-seo' ) . '</li>';	×
75	echo '<li>';	×
76	/* translators: %1$s expands to "Yoast SEO academy". */
77	\printf( \esc_html__( '%1$s access', 'wordpress-seo' ), 'Yoast SEO academy' );	×
78	echo '</li>';	×
79	echo '<li>' . \esc_html__( '24/7 support', 'wordpress-seo' ) . '</li>';	×
80	echo '</ul>';	×
81	?>
82	<p class="plugin-buy-button">	×
83	<a class="yoast-button-upsell" data-action="load-nfd-ctb"	×
84	data-ctb-id="f6a84663-465f-4cb5-8ba5-f7a6d72224b2" target="_blank"	×
85	href="<?php echo \esc_url( $shortlink ); ?>">	×
86	<?php
87	if (
88	\YoastSEO()->classes->get( Promotion_Manager::class )	×
89	->is( 'black-friday-promotion' ) ) {	×
90	echo \esc_html__( 'Buy now for 30% off', 'wordpress-seo' );	×
91	}
92	else {
93	echo \esc_html__( 'Buy now', 'wordpress-seo' );	×
94	}
95	?>
96	<span aria-hidden="true" class="yoast-button-upsell__caret"></span>	×
97	</a>	×
98	</p>	×
99	<p class="yoast-price-micro-copy">	×
100	<?php	×
101	echo \esc_html__( '30-day money back guarantee.', 'wordpress-seo' );	×
102	?>
103	</p>	×
104	<hr class="yoast-upsell-hr" aria-hidden="true">	×
105	<div class="review-container">	×
106	<a href="https://www.g2.com/products/yoast-yoast/reviews" target="_blank" rel="noopener">	×
107	<span class="rating">	×
108	<img alt="" loading="lazy" fetchpriority="low" decoding="async" height="22"	×
109	width="22"	×
110	src="<?php echo \esc_url( $assets_uri . 'packages/js/images/g2_logo_white_optm.svg' ); ?>">	×
111	<img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
112	width="20"
113	src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">	×
114	<img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
115	width="20"
116	src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">	×
117	<img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
118	width="20"
119	src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">	×
120	<img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
121	width="20"
122	src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-star.svg' ); ?>">	×
123	<img alt="" loading="lazy" fetchpriority="low" decoding="async" height="20"
124	width="20"
125	src="<?php echo \esc_url( $assets_uri . 'packages/js/images/star-rating-half.svg' ); ?>">	×
126	<span class="rating-text">4.6 / 5</span>
127
128	</span>
129	</a>
130	</div>
131	</div>
132	</div>
133	<div class="yoast-sidebar__section">
134	<h2>
135	<?php
136	\esc_html_e( 'Learn SEO', 'wordpress-seo' );	×
137	?>
138	</h2>	×
139	<p>	×
140	<?php	×
141	$academy_shortlink = WPSEO_Shortlinker::get( 'https://yoa.st/3t6' );	×
142
143	/* translators: %1$s expands to Yoast SEO academy, which is a clickable link. */
144	\printf( \esc_html__( 'Want to learn SEO from Team Yoast? Check out our %1$s!', 'wordpress-seo' ), '<a href="' . \esc_url( $academy_shortlink ) . '" target="_blank"><strong>Yoast SEO academy</strong></a>' );	×
145	echo '<br/>';	×
146	\esc_html_e( 'We have both free and premium online courses to learn everything you need to know about SEO.', 'wordpress-seo' );	×
147	?>
148	</p>	×
149	<p>	×
NEW 150	<a href="<?php echo \esc_url( $academy_shortlink ); ?>" style="font-weight: 500" target="_blank">	×
151	<?php
152	/* translators: %1$s expands to Yoast SEO academy */
153	\printf( \esc_html__( 'Check out %1$s', 'wordpress-seo' ), 'Yoast SEO academy' );	×
154	?>
NEW 155	<span class="screen-reader-text">	×
NEW 156	<?php	×
157	/* translators: Hidden accessibility text. */
NEW 158	\printf( \esc_html__( '(Opens in a new browser tab)', 'wordpress-seo' ) );	×
159	?>
NEW 160	</span>	×
NEW 161	<img	×
NEW 162	src='data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="10" height="9" viewBox="0 0 10 9" fill="none"><path d="M3.99951 1.49988H1.99951C1.44723 1.49988 0.999512 1.94759 0.999512 2.49988V7.49988C0.999512 8.05216 1.44723 8.49988 1.99951 8.49988H6.99951C7.5518 8.49988 7.99951 8.05216 7.99951 7.49988V5.49988M5.99951 0.499878H8.99951M8.99951 0.499878V3.49988M8.99951 0.499878L3.99951 5.49988" stroke="%230085ba" stroke-linecap="round" stroke-linejoin="round"/></svg>'	×
NEW 163	alt="" aria-hidden="true" width="10" height="9"	×
NEW 164	/>	×
165	</a>	×
166	</p>	×
167	</div>	×
168	</div>	×
169	<?php	×
170	return \ob_get_clean();	×
171	}
172	}

Yoast / wordpress-seo / 2b1a9e315a7ae62fe6dace4f940feece15c4f30f

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